5 Website Mistakes That Are Costing You Leads (and How to Fix Them)
Image Credit: AI generated image by The Level Up
Your website has one job: to turn visitors into enquiries, bookings, and paying customers.
But most small business websites fail at this because they’re designed to look good rather than perform well.
A beautiful design may impress people, but a strategic website converts them.
At The Level Up, we’ve reviewed hundreds of Australian business websites, and the same issues appear over and over again. The good news? These mistakes are easy to fix — and once they are, your website can quickly become a 24/7 lead-generating system.
Here are the five biggest website mistakes costing you leads right now, and how to turn things around.
1. No Clear Call-to-Action (CTA)
Most websites do not tell the visitor what to do next.
Instead, they assume people will figure it out on their own.
Strong CTAs are essential because they guide your visitors toward the action you want them to take,
such as:
Book a call
Request a quote
Start a trial
Contact us
Download a guide
Without clear CTAs, your visitors simply browse and leave.
How to Fix It
Place a primary CTA at the top of the page (above the fold)
Repeat the CTA throughout the page, especially after key sections
Make your CTA buttons large, simple, and action-focused
Ensure your CTA is visible on both desktop and mobile
Your website should behave like a tour guide, not a brochure.
2. Your Website Isn’t Optimised for Mobile
More than 70% of your traffic is coming from mobile devices.
If your website isn’t mobile-friendly, visitors will bounce before they even reach your offer.
Common mobile issues include:
Text that is too small
Buttons that are difficult to tap
Pages that load slowly
Layouts that break on smaller screens
Mobile optimisation is not optional — it directly affects your conversion rates and even your search ranking.
How to Fix It
Use responsive design that adapts to all screen sizes
Test your website on multiple mobile devices
Reduce large images and scripts that slow loading
Use short paragraphs and clear spacing
Add a sticky CTA button on mobile
Google rewards mobile-friendly websites. Your customers do too.
3. Slow Page Load Speed
If your website takes more than three seconds to load, you are losing potential customers.
Slow websites frustrate visitors, reduce trust, and create the impression that your business is outdated or unreliable.
Load speed problems often come from:
Large image files
Poor hosting
Too many plugins
Unoptimised code
Autoplay videos
How to Fix It
Compress and optimise all images
Move to quality hosting or a CDN
Remove unnecessary plugins and scripts
Use WebP file format where possible
Reduce heavy animations on mobile
A fast website not only improves conversions but also boosts your SEO.
Image Credit: Canva
4. No Lead Capture or Automation Behind the Scenes
A website without automation is like a shop with no staff.
Most websites let visitors browse, then expect them to manually contact the business.
But people today expect immediate responses and quick pathways to booking.
Without lead capture systems, you lose every visitor who doesn’t reach out.
How to Fix It
Add simple enquiry forms to key pages
Integrate your forms with your CRM
Trigger instant SMS and email confirmations
Send automated follow-up sequences
Add chat widgets or an AI receptionist
Capture partial form submissions
At The Level Up, we connect websites directly into our all-in-one CRM and automation system, so every enquiry is followed up instantly — even outside business hours.
Automation turns a passive website into an active sales machine.
5. Weak Messaging and Lack of Trust Builders
Visitors leave when they don’t understand what you offer, how it helps them, or why they should trust you.
Most websites talk too much about the business and not enough about the customer’s problem.
Others lack the evidence needed to make people say yes.
Without clear messaging and trust signals, even the best design cannot convert.
How to Fix It
Lead with a strong headline explaining who you help and what you deliver
Highlight customer outcomes, not services
Add testimonials, Google reviews, and case studies
Display client logos or industry certifications
Add before-and-after examples or real results
Use clear, concise language (avoid jargon)
When visitors feel confident and understand your value, they convert more frequently and more quickly.
Turn Your Website into a Lead-Generating Asset
Fixing these mistakes is only the first step.
The highest converting websites combine:
Strong visual design
Strategic messaging
Fast performance
Mobile optimisation
Lead capture
CRM integration
Automated follow-ups
AI chat or AI receptionist tools
This is exactly what we build at The Level Up — automated websites that don’t just look good, but work around the clock.
Your website should be your hardest-working employee.
Image Credit: Canva
Final Thoughts
A website is more than a digital brochure.
It is a system — one that can either multiply your leads or quietly lose them every day.
By correcting these five common mistakes and integrating modern automation, your website can evolve into a powerful engine that attracts customers, builds trust, and converts them into real revenue.
If you're ready to transform your website into a system that sells, it’s time to Level Up.
Need a Website That Converts?
Learn how to turn your website into a 24/7 lead-generation machine.
Book a free strategy call at www.thelevelup.ai
